Pardon me? Spotify really needs to collect all of this data? Seeing all of this, there is no wonder why these words would make so many people upset. The collection of this data feels extremely intrusive, like something out of a science fiction movie. All of this press has prompted CEO Daniel Ek to apologize and “clarify” these statements. In his clarification, he makes no excuses for collecting the data, but he states that a user may opt out of the “experience”. This is likely the exception, instead of the rule. It will be interesting to see just how difficult Spotify makes the opt-out process. Whereas it may be possible that some data collection may provide a better playlist, it will most certainly be used for advertisers.
They are not the first company to collect user data in this way, nor will they be the last. Still, this may be the straw that breaks the camel’s back. The thought of pictures and contacts being used may cause users to analyze if it is really worth it to stay on Spotify, or walk away from the popular streaming company all together. The amount of backlash from this update may also cause companies to re-examine their relationships with users, and determine if something needs to be changed.
Either way, this incident raises some questions. Will people start reading the Terms of Service agreements for online companies? Will these companies change their policies on the way they deal with members? Those answers are not easy ones. If things change at all, they are not likely to change quickly. Is it possible that these conversations are in our future? We will have to wait and see.