Recently, online privacy and the policies that govern it have come in to the spotlight. Everywhere you turn, you hear of companies getting breached, or battling it out with the federal government over privacy issues. With all of these changes, it is great to see a company take initiative and write something in plain language. You do not have to be an industry insider to know how different this change is. Here are some of the items mentioned. We will show you an excerpt from their actual policy from their website.
“Some personal data we collect automatically when you use our website or products. This information may include some or all of the following types of information:
- Your Internet Protocol (“IP”) address;
- User and account names and related data;
- Phone number;
- SIM (Subscriber Identification Module) card number;
- Device ID numbers, including Machine ID, IMEI and/or MEID;
- AVG product license and identification numbers; and
- Geographic location based on GPS/Wi-Fi/communications network local information.”
Unlike other companies, AVG states everything very clearly here, and gives the reasons behind it. With this move, they are hoping that other companies will follow suit, instead of burying everything in legaleze. AVG has taken some heat over doing this, but the fact remains, they are being completely honest with their intentions in their new policy. Only by being an informed user can you truly make a decision on using their free software or not.